Official: Indian F1 named Airtel Grand Prix of India
India's largest telecom company Bharti Airtel has bagged the rights for the title sponsorship of the first Indian F1 grand prix. Bharti Airtel joined hands with the Formula One Group companies to become the title Sponsor for this years race in India. The Indian Grand Prix has been named as 'Aritel India Grand Prix' which is scheduled on 30th October this year. Bharti Airtel would have paid a huge amount for this sponsorship deal but the amount paid for it was not disclosed and not even the tenure of the contract.
"Formula One as a sport and Airtel as a brand both share same synergies. Both resonate well with global and contemporary audience. The Airtel Grand Prix of India will be the first step for India in the world of international motor sport racing"- Sanjay Kapoor, CEO Bharti Airtel
The Airtel Grand Prix of India will take place at Buddh International Circuit in Greater Noida(Uttar Pradesh), putting India on the F1 racing chart for the first time. The Airtel Grand Prix of India.will boost the motorsports share in the sports and will attract interest in this cricket dominated country.